UK moviegoers treated to industry’s first interactive 3D game

Now here’s a way to make us show up for the previews. O2 has evidently figured out that getting moviegoers involved in the action is a good way to get more fundaments in seats, and starting next week, the first in-cinema interactive 3D game will be rolled out in 20 Vue theaters around the UK .

Read the whole story on Engadget

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