Just how much money can free iPhone apps make? Quite a bit
Tags: developer, Headline, iphone, signed-on-over
Earlier this year Pinch Media released a report on the state of the App Store, describing some of the trends it had seen as developers tried to monetize their apps. The verdict: advertising on free applications simply can’t match the payoff from even the least expensive ‘paid’ applications, and would require an unobtainable $8.75 CPM to reach the same income per install. AdWhirl , the iPhone advertising platform formerly known as Adrollo, begs to differ.
Read the whole story on CrunchGear
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